Last month, I attended the NAMA Agri-Marketing Conference in Kansas, Missouri. This conference boasts the best of the best in the Agri-marketing world, and the training seminars are excellent.

Keynote speaker, Sally Hogshead, the author of FASCINATE: Your 7 Triggers to Persuasion and Captivation, gave a fabulous presentation that was enlightening, motivating and very entertaining. Sally is a national award-winning advertising writer, author, and brand consultant and has helped the likes of Starbucks and Microsoft. She has also been featured in the New York Times, Today show, CBS, ABC, and the list goes on and on.

Sally has researched why we are fascinated by some companies, or people, and not others, and the results of this research are eye-opening and, well fascinating! To quote Sally, “People. Products. Brands. My mission is to uncover what makes these things fascinating, and how we can use those innate qualities to make more persuasive marketing messages.”

How are you fascinating? Sally says it all comes down to seven personality triggers, and she and her staff have developed the (F) Score Brand Personality Test to help you uncover your triggers. Take the (F) Score to see what makes you FASCINATE!