Never underestimate the power of word-of-mouth communications when it comes to promoting a product or service. I recently witnessed an example of how quickly a good (or bad) word can spread about a product that I’d like to share.
This spring and summer, the gnats in our area have been vicious. They swarm, they bite, and they basically drive you crazy. On Independence Day, we were sitting on our patio with some lifelong friends, and the gnats began to attack. My friend ran to his vehicle and returned with some amazing, natural, gnat repellent that he said you can only get at two certain retail chains.
At my next opportunity, I visited our local Red Wing Ace Hardware store (one of my favorite places to shop) and asked about this product, Bug Soother. They had never heard of it, but looked it up in their computer system and ordered a 12 bottle case. I stopped two days later and bought 4 bottles because I didn’t want them to get stuck with 11 bottles of something they might not sell just because I asked them to order it.
This stuff worked so well and smells so good that I couldn’t help but tell people about it, and I let several people try it when we were getting “bugged” by these gnats. I didn’t actually witness this, but I heard within a few days people were lined up outside the store one morning waiting for them to open so they could get their own bottle. The store has apparently sold hundreds of bottles to date and can’t keep it on the shelf.
No one has ever told me they saw it on TV, on the internet, or any other kind of media, but word has spread around the area by word-of-mouth. We should all strive to have our customers so excited about our products and services that they spread the word about us like I just did for this product and store.
- Ken Hilton, President
Red Wing Software, Inc. announces the release of Encumbrances in version 9.0 of CenterPoint Fund Accounting Software. The Encumbrance feature helps cities and towns keep a close eye on their reserved funds and helps to avoid overspending and keep budgets in-line. Encumbrance accounting is a versatile planning tool and a good forecaster of cash outflow. Users will find the easy-to-use feature a great addition to the financial tools within CenterPoint.
Red the entire news release by clicking on this link:
Red Wing Software Release Encumbrances in Version 9.0 of CenterPoint Fund Accounting Software
CenterPoint Accounting and Payroll customer, Steve Abel from Abel Dairy Farms LLC, was featured in the May 25, 2014 issue of Progressive Dairyman. In the article, “Roundtable: Rumination and Activity Monitoring Systems,” Steve shares his experience and advice. To read the entire article, click here.
CenterPoint Accounting and Payroll customer, Son-Bow Farms, Inc., which includes the families of Jay and Kristi Richardson, John Freund, Jeff Coss and Gabe Weix, hosted Pierce County’s Dairy Breakfast on Saturday, June 21st at their farm in Maiden Rock, WI. The article and photo were featured in the June 18, 2014 Republican Eagle newspaper.
Check out this amazingly clear and concise explanation of breakeven analysis, by Amy Gallo at the Harvard Business Review. You can determine breakeven analysis for your own products, by using their interactive tool.
A Quick Guide to Breakeven Analysis
Hi, my name is George. This coming October, I will have worked at Red Wing Software for 25 years. How quickly the time has passed. I work with the web site, web services for our products and other areas as needed. I work from my home in Colorado. My daughter (Clara) and I enjoy Jeep’n around. We have a 1946 CJ-2A, and a 1994 YJ Wrangler. We are working on a newer TJ Wrangler for Clara’s first car. She will be 15 in November and starts her first year of high school in August. Yikes! Thanks for using our software and I hope we can continue to be a source for all your accounting needs.
