In the past decade, we have seen technology in all forms expand faster than the speed of sound. We have expanded our lingo to include Wi-Fi, Bluetooth, we discuss our memory capacity in our Smartphone’s, iPods and iPads, we save to the “Cloud” and read our books on a Kindle. Our encyclopedias have been recycled in favor of Google, Wikipedia and the like, and we keep in touch with friends, family, classmates and mere acquaintances on Facebook. Remember when an apple was something you ate? I can’t believe all of the exciting innovations technology has shown us in my lifetime. Like everyone else, I thrive on all it has to offer. However, there is a downside to all of this technical wizardry, and that’s the change that has occurred in customer service. I recently called my cell phone carrier to inquire about removing my son from our phone plan. He is a college graduate, making his way in the workforce, and finally his phone is up for renewal so he can have his own plan. After calling the 800 number and “speaking” with an automated voice that answered my call, I quickly realized the trade-off we sacrifice in the name of technology. I spent a good few minutes repeating to the “voice” on the phone that I wanted to speak with a customer representative, no-go, the voice couldn’t understand my request. I tried the word agent, support, technician and finally I said I wanted to purchase a phone, a-ha, those were the magic words that got me to a real person. It took over ten minutes and I finally reached someone to help me with my request. I now realize why our customers are so happy with our customer support. At Red Wing Software, we have worked hard to be a progressive company in the technology world, but we work equally as hard to offer customers the personalized service they have always known and should expect!