Google does a lot of things, not the least of which is providing the world’s most popular search engine for people to conduct their internet searches. One thing Google has recently released is something called Google Authorship. If you are an author and publish your work on the internet, in a blog for example, you can become a Google author. Becoming a Google author means that your reputation as a writer will influence your content within the Google search results.
Several factors influence your reputation and rank as a Google author: your interaction within Google+, the authority of the site where you publish, your outside authority ranking and more. Maximizing your authority as a Google author can have a great effect on the placement of the pieces you write, and hence how many people see those pieces.
Forbes Magazine did a great story about becoming a Google author and its new Author Rank. Click here to read the full story.