“Creating the Best Management Software Experience” is our vision at Red Wing Software. Now, we don’t pretend that we are perfect in every way, but we do try hard to reach this vision every day. Even if our software was completely error free, there is much more in creating the best “experience.”

The experience that our (and your) customers get when they deal with us (you) involves the entire organization. When you think about every contact point a customer has with any company, you start to see the importance of the experience. For example, at Red Wing Software, these contact points include; printed sales and marketing materials, salesperson conversations, Web site, front desk personnel, support people, the invoice the customer receives, the packaging of the product, and all of these experiences can take place before they even see the software.

So, when we think about the “experience,” we look at every function and process in the company that can affect a customer’s opinion of us. Most importantly, the only way we can improve on this experience is to get feedback from our -customers. So, please let us know whenever you feel there is something we can do to improve your “experience” working with us.

- Ken Hilton, President